Bringing the Outdoors Downtown: Outdoor Recreation and Downtown Revitalization (Waynesboro, VA)

Every Main Street community focuses its economic redevelopment on the assets that make it unique – its historic architecture, eclectic mix of shopping and dining and festivals. But only a short hike, paddle or bike ride away is often an undervalued asset waiting to be incorporated into the downtown mix, outdoor recreation. Outdoor recreation opportunities contribute millions of tourist dollars to local economies each year and enhance the local quality of life. 

But how can Main Street organizations take advantage of outdoor recreation opportunities to benefit downtown residents, visitors and businesses? The 2013 Virginia Main Street Toolkit, Bringing the Outdoors Downtown: Outdoor recreation and Main Street revitalization, is designed to help communities focus the Main Street Four Point Approach ® on exactly that question. Join the state’s engaged network of downtown revitalization professionals and volunteers for this fast-paced, interactive event.

Hosted by the Virginia Main Street Program and Waynesboro Downtown Development Inc.

Click here for more information (PDF).